If there is one company that is aggressive in the retail space and likely to take Nita Ambani head on is, Rajesh Exports, promoters of Shubh and Laabh Jewelery Retail Stores in India.
We decided to compare both the stores and their offerings and here is the outcome of our field study.
- Shubh for Value conscious while Laabh is for the Fashion conscious.
- Shubh – Targeted at Tier I, II and III cities while Laabh is targeted at Metros, Tier I and II (more…)


