Lackluster Diwali Sales – Consumer Electronics + White Goods

Diwali 2008 was not all the bright, especially for Consumer Electronics companies and White Goods Consumer durables. Sales from Companies to Dealers was as expected while last mile sales from dealers to consumers took a beating and was down 8-10% this festive season.

Typically in the Indian retail scenario, 35-40% of retailers annual sales are recorded in the Sept-Dec festive season period. However, retailers are worried about the Diwali stock which has (more…)