It is commendable to see that Luxury Brand retailers have went an extra mile to understand the second line of Indian customers who would want some kind of security on the Luxury products they buy – like Tag Heuer watches. (more…)
Month: November 2009
Elements Determining Consumer Experience – Design your Score Card
Bottomline is a must for any business, however in the retail business, it is the consumer experience that will directly determine the bottomline and the long term business proposition.
In order to help SMEs, Showrooms and Franchisees in the retail business, we interacted and brainstormed with several professionals in the Industry and Consultants and put together a list of Elements that determine the ultimate consumer experience. Based on this list, you can design a variant (more…)