As a retailer in this dynamic world of business, Product / Brand positioning should be consistent and backed by dedicated management, sufficient facilities and funds to get implemented. Some of the key elements on which you can design your strategy are,
Value Proposition – A retail chain can position itself as a value for money or a lifestyle proposition. The value for money proposition is typically characterized by high footfalls and conversion rates, but is low-ticket, as the addressable population is the middle- and lower middle-class population. Big Bazaar adopts the tag line Isse (more…)

Global Coffee chains – Starbucks, Peet’s Coffee have witnessed increasing demand of Organic Tea from the Hills of Darjeeling. Germany is expected to become a major market for the same. It is gaining lot of