Titan Industries has reinvented itself as a sought after Brand for consumers in India. We will have a look at the current state of the 3 Large Segments of its business – Watches, Jewellery and Eyewear.
Watches – Not Just Time, but Fashion:Department store growth rates are at robust levels – and as department store sales are impulse purchases in the watch segment, they indicate good sentiment on watches. Fastrack is doing well and there is a scope to leverage the brand even more into the accessories space. Titan holds c70% of the organised market share.
The company sees a big opportunity to target the INR5,000-20,000 band. Titan has brands such as Xylys and Nebula and a multi-brand watch format Helios (where it has international brands such as Tommy Hilfiger) to play in this segment. They expect to open around 15 Helios stores this year (plan to have 50 stores in next three (more…)