Subhiksha Rise & Fall – Case Study

We present to you the brief excerpts of the Case Study of Subhiksha’s Rise & Fall in the Indian Retail Space.

Subhiksha, once the blue eyed boy of Indian retail, R Subramaniam in 1997 pioneered the value retailing concept in India and has now become a case study on what not to do in the industry.

Subhikasha had a go to market strategy, they started off in Chennai by (more…)