July 26, 2012
Dominos Pizza witnessed moderated growth of 22% during the quarter [June-12] after 9 quarters of25%+ SSS growth due to weakening consumer demand. Management noted that they have witnessed some sluggishness in consumer demand during the quarter which made an impact of couple of percentage points on same store sales growth.
Company has been combating these signs of demand sluggishness with initiatives such as higher on-the-ground marketing, aggressive promotions, continuous product portfolio refreshes, and foray into new distribution channels such as online, mobile application platform, etc. Read more