Sqy! Rewards – Mobile App for Loyalty Program

July 14, 2015

Sqy-RewardsWe would like to introduce you to Sqy! Rewards, a mobile app that serves as an interactive, analytics driven, customizable customer loyalty program for retailers and brands, co-founded by – Ashwin Meshram and Sunpreet Singh. Launched by Mumbai based First Quadrant Solutions,the platform is a feedback based solution that helps brands incentivize offline as well online interactions with their customers. The 24×7 connectivity combined with real-time analytics enables brands to understand consumer spending patterns. The platform provides a targeted channel for promoting special offers & deals directly Read more

No Credible Competitor for Jockey in India

July 14, 2015

Jockey IndiaPage Industries, Master Franchisee for Jockey in India has no credible competition in the Intimate Fashion & Nightwear Market of Mid-Premium segment. Hanes, which was projected to emerge as the second significant brand in India post its licensing deal with Arvind Lifestyle Brands in February 2013, has not been aggressive in building presence in the channel as of now. On one hand, companies such as Chromozone and Enamor, which have built good business models, lack scale to pose a credible threat to Page while on the other hand, companies that have the requisite scale (Rupa) have not been able to build a credible brand in the Read more