Titan embraces O2O with Carat Lane Purchase

Titan CaratLane Online to OfflineTata group promoted Titan acquired a majority stake in Carat Lane Trading Private Limited, which is involved in the business of designing, manufacturing, trading and retailing (largely online) of gems and jewellery. Titan’s focus on its OMNI-channel strategy, store expansion potential and recent successful product launches offers an underappreciated opportunity for brand Tanishq to recruit new customers.

Titan management, synergies with the jewellery business of Carat Lane is very high and are as listed below (more…)