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McDonald’s Experience Of The Future Store in Mumbai, India

March 23, 2017

In order to understand McDonald’s Experience Of The Future (EOTF) store, our retail analyst visited McDonald’s Nariman Point store in Mumbai.

Named Experience of the Future, McDonald’s new restaurant platform seeks to engage millennial customers by introducing a technology, food and service upgrade to the fast-food concept. It is one-of-a-kind store and India is the fourth country where it has been introduced after Read more

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