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Holii – Brand from Future Group + HiDesign JV

February 25, 2009


HidesignHiDesign the affordable Luxury Brand with its state of the art Leather Line from Accessories to Corporate Gifts has decided to join hands with Pioneer of Indian Retail Mr. Kishore Biyani’s Future Group. HiDesign is an Indian brand with global footprint having around 70 stores and a sales of Rs 400 cr.

The products from this JV will be sold under the brand Holii. They’ll be priced 30-40% lower than Hidesign. The new brand will cater to consumers in mid-to mass-market. Hollii product line will include briefcases, handbags, computer bags, garments, wallets, belts and other personal and desktop accessories.

Mr. Kishore Biyani said,

The brand, Holii will be the first lifestyle Indian brand to focus on the modern Indian woman. The pricing will be more competitive on account of the lower manufacturing costs in India.

Mr. Kapur of HiDesign said,

Hidesign will directly promote Holii through heavy advertising and marketing strategies to keep consumers aware of the product’s origin.

Holii will be the first Indian Lifestyle brand to focus on the Trendy and Smart Indian Women at competitive pricing.

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