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Promising Formats + Chains in India

October 28, 2009


mahindra mom and meThis is the part two of the two post series [ Read Part-1 here]. The two chains that I had hinted and none of you were able to get it was Ethnicity by Biyani and Mom & Me by Mahindras.

The other 6 concepts that made to the Innovators list areas follows.

Ethnicity: Kishore Biyani promoted retail giant launched its first store in October-2008. The central idea behind these stores is to retail Indian Ethnic and fusion wear, jewellery, handicrafts, home decor, beauty products and accessories. The stores are fairly large and their are 3 in operation [Ahmedabad, Mumbai and Indore] with a combined retail area of 54,000 sft. Company plans to enter
tier-II and tier-III cities with stores of 12,000 sft in size.

Mom & Me: Mahindras launched this unique retail concept for expecting mothers, infants, kids up to the age of 9. product SKUs in the storee rage from maternity wear, infant and kids fashion, educational and activity toys, games and wellness products for moms and babies, furnishing etc each store varies in size between 5000 to 12000 sft. Stores are located in Ludhiana, Ahmadabad, Pune and Delhi

Helios: The concept is targeted at retailing premium watches for the discerning in taste and highly brand conscious. It is a high end mutli-brand format with over 35 international brands like – Xylys, Roberto Cavalli, DKNY, Esprit, Hugo Boss etc.

Mocha Mojo: Tasting the success of retailing coffee with Hookah in its first format Mocha, Riyaaz Amlani promoted Mocho Moja with the theme – dining restaurant with superlative food offerings. Emphasis is on F & B segment – beer, wine, tea, healthy fruit and vegetable drinks beside raw and indulgence food items.

Tanishq Mega Store: Again from the house of Tatas has launched the largest jewellery store with all brands of Tanishq under one roof. Located on Usman Road, Chennai the showroom is 20,000 sft in size spread across 3 floors with each floor catering to specialized global shopping experience – Gold, Studded and Diamond jewelry.

Mother Earth: You can call this a Green initiative in retailing by Mr. Biyani. The theme of this store is to sell merchandise that helps build environment and social sustainability under the categories of Home, Apparel and Food. It sources large part of its merchandise from rural producers and fair trade partners encouraging green, artisan skills which helps in providing non-farm based income to rural masses. Earth Food is the Organic food brand while Earth Home caters to home needs and Earth Fashion is their brand for apparels.

Can you think of any that is much more promising than these ? You will be the Retail Entrepreneur of the year 2010 :-).

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