Big Digitization of Indian Retail – Kiranas to FMCG Producers

Retail in India is growing fast and changing rapidly, in particular the groceries segment potential is vast, and everyone wants a slice of the pie.

Retail sector is seeing significant disruption with digitisation of Kiranas (family-owned shops selling groceries and other sundries), the rapid rise of ecommerce (D2C and eB2B), and private-label companies making market share gains. In addition, mega distributors such as JioMart are leveraging digital, which has impacted distributors, retailers, FMCG companies, and, ultimately, the consumer. Demographic and economic shifts in income (especially post Covid-19), along with (more…)