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Birla Retail acquires Trinethra Super Retail ?

January 3, 2007


Aditya Birla group chairman, Kumar Manglam Birla is likely to announce the BUY out of South India’s retail chain Trinethra Super Retail. Thrinethra operates mainly in Andhra Pradesh with presence in Kerala and Karnataka.

Trinethra started its operations in 1986 in the twin cities of Hyderabad and Secundarbad and then moved into other cities of Andhra. Trinethra had revenues of Rs 250 crores from its 172 stores which are mostly the size of Reliance Fresh groceries stores [2,500 sft – 3,000 sft]. Trinethra directly competes with Subhiksha Retail.

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