The retail bug has bitten every section of the Indian industry. Maxwell India manufacturers of VIP undergarments have tied-up with American company, Sara Lee and is in talks with International fashion brands [Victorias Secret ?] to setup 100-125 retail chain of stores across India.
Maxwell is investing about Rs 10 crores to setup two retail chain of stores , Lovable and Other Combo[Name Undecided]. Mr. Pathre of Maxwell India said tha they are investing about Rs 300 crores for retailing and expansion of existing facilities.
Mr. Pathre better do it fast as we all know Wal-Mart which made it big by selling low cost Lingerie is entering the Indian market with Bharti group.