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BrandHouse – Re-defining Business of Franchising

January 14, 2010


Brandhouse Retail Ltd (BRT) is pure play Retail Company for retailing International brands in India. Has presence in 65 cities across the country with expertise in value lifestyle and luxury segment. The company focused to retailing of fashion wear – Textiles, Apparels, Home Textiles and Fashion Accessories.

The following mono exclusive brand outlets across India are owned and run by Brandhouse Retail.

  • Reid & Taylor The ready to wear line encompasses suits, blazers, shirts, trousers, chinos, T-Shirts, formal wear, informal business wear, casual wear and evening wear.
  • Belmonte – mid premium segment that offers fabrics as well as garments under one roof.
  • Carmichael House – mid-premium home linen brand. It gives home makers an array of choices in the home linen category; it spans the entire gamut of the category in line with its Total Home Expressions approach.
  • Stephens Brothers Retailed by Brandhouse Retails Ltd (BHRL) in India, Stephens Brothers is retailed across 7 cities.
  • Dunhill – with a wide range of options in suits, shirts, blazers, luggage, writing instruments, timepieces, golfing apparel, ties, belts and other accessories, is a premium gents brand with three outlets in the country

Continuing the trend the company has entered in to JV with Oviesse, an Italian Brand. The JV plans to setup 190 stores in various Metro, Tier1 and Tier 2 cities over the next five years.

It has has an ideal blend of brands to crater to various preferences and price points enabling it to penetrate smaller cities with its budget brands and bigger cities with its premium, super premium and Luxury brands.

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