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Peter England Elite + More Stores

September 21, 2007


Young and Hardworking Indians are the target for many retailers. Peter England, a division of Aditya Birla Nuvo has announced the launch of Peter England Elite for the young office goers. Ranging from Rs 995 to Rs 1,395 the shirts and trousers of Peter England will be available in its flagship and select retail outlets.

The first phase of Peter England Elite is being launched in Bangalore, Delhi NCR, Mumbai, Pune and Nagpur.

The company also intends to setup Peter England Family stores [Remember, we had broken this story 3 months ago and then sources ahd told us that they will be known as Peter England Specialty stores] targeting Men, Women and the Kids between the age group of 0 to 35. These will be basically large format stores with size of 10,000 to 15,000 sft in size.

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