Aditya Birla Nuvo is under the final stages of opening Specialty Stores under the brand name “Peter England“. Currently Peter England is a mid-range Mens Wear brand. It is being sold through franchisees as well as 30 exclusive Peter England company outlets. According to previously announced strategy, MG Lifestyle would have the Peter England brand and existing stores.
New Strategy:
Each Peter England specialty store will be approximately 12,000 to 15,000 sft in size and will stock apparels and accessories for Men, Women and the Kids. The first store is likely to come up for pilot project in Bangalore / Bengaluru or Hyderabad.
The company recently pouched Mr. Alok Malik from Reliance Retail to appoint as the president of Peter England Specialty store chain.
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