Didn’t we tell you yesterday [launch of Haage Dazs ice-cream] that this is the week of Luxury / Premium brand launches in the food segment. We now has Swiss Choclate company Barry Callebaut launching two of its global brands – Carma and Cacao Barry in India.
Mr. Paul, Halliwell, Director Asian Business said,
Indian chocolates market is estimated to be around 55,000 tonnes and is expected to grow 18% over the next 4 years. Initially, Barry Callebaut will import the chocolates from Singapore and Malaysia. Depending on the demand pick up we will consider manufacturing them locally.
The company has also setup a Chocolate Academy in Mumbai to teach specialized techniques on chocolate making from moulding to enrobing and sculpting leading to become a trained master chocolatier.