Tata’s Marriage with Starbucks by FDI, helps Himalayan Find Space on Global Retail Shelves

Mount Everest Mineral Waters, a subsidiary of Tata Global Beverages, manufacture premium brand mineral water Himalayan. Himalayan facd distribution hurdles and even acceptance in local market. However, the marriage of Tata’s with Starbucks world’s leading Coffee chain to establish Tata Starbucks Coffee outlets in India has helped the former win retail shelf space for Himalayan across overseas outlets of Starbucks. If you have read our articles on FDI in retail, we highlighted and stressed on this benefit where India Private Labels and vendors could gain access to Global Markets.

Tata Global Beverages acquired (more…)