Trent Ltd, the retail chain from the house of Tata’s opened Star Bazaar hypermarket at Thakur Mall in Mumbai.
This Star Bazaar is 50,000 sft in size. Reliance’s hypermarket in Ahmadabad is 165,000 sft in size 🙂 Star Bazaar is running a bakery and sell in-house labels of garments amongst the other things under this hypermarket.
Ms. Neeti Chopra, marketing Head said,
After much deliberation we have decided the brand name of our value apparel priced from Rs 99 onwards. Edward France Giovanni, Spike and Fashion Street are different categories of Men’s wear while Navya is Indian wear and Tammy is kids wear. Going forward we will look at increasing the mix in our in-house labels.
In-house labels are always profitable for the retail chain. We have also reliably learnt that, Trent is exploring the idea of venturing into Premium Brand retailing where margins are much higher. High entry costs and unrealistic real estate costs makes value retailing a complex problem.