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Trent to bring Sisley Premium Stores to India

September 18, 2007


Breaking News: Trent Ltd, just a while ago announced its partnership with Premium brand retailer Sisley a Benetton group company. Earlier we were tipped of by Retail insider about such a move and this has happened exactly 3 days after we mentioned about it here. Trent has signed an agreement with United Colors of Benetton.
Our retail reporter tells us that, under this agreement, the company will open and manage a number of Sisley stores in India’s major cities. The first shops will open over the next few months, starting with the top shopping streets in two of India’s most dynamic cities: Bangalore and Hyderabad.

Trent has over a decade of experience in the Indian retail industry with an existing portfolio of 39 stores across 3 formats targeting the value / mid – market segment. The company today operates the Westside departmental stores; landmark, the largest books & music retail chain in India and star bazaar, its chain of hypermarkets.

The agreement comes only a few months after the launch of Sisley’s first three pilot stores in Delhi which were an immediate and significant success with Indian customers and these 3 shops will be directly managed by Trent. Sisley Stores in New Delhi are located at South Ex Part-1, Vasant Vihar and Greater Kailash-1.

Related reading:
Exclusive Coverage of Benetton India’s Expansion Plans in India.

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