Brand Saawariya + Espirit Global Lifestyle

Launch of Brand Saawariya RetailSony Pictures and Future Group together will launch brand Saawariya in over 300 stores across 42 cities across India. Goods include Clothing, Home – Bed / Bath Linen, Beauty Products along with special promotions around the movie for customers. Consumers will get to buy range of cosmetics, caps, badges, wristbands, coffee mugs, and stationery [including calendars, year book, pads, envelopes etc] This launch will coincide with the release of the film Saawariya. You can see Sonam Kapoor & Ranbir Kapoor the lead actors of the movie in the picture above.

In another development, Global lifestyle brand, Esprit has announced its expansion in India across – Kidswear, Bodywear and Lingerie. Esprit has tied up with Aditya Birla Retail in India. Esprit Country Head, Ms Tiwari said,

We plan to increase our consumer base by introducing the new lines in kidswear and bodywear including lingerie. The kidswear is priced between Rs 350 – Rs 1,500 whereas the womens lingerie will be priced at Rs 600 – Rs 3,000.

Just to remind you, Esprit is a lifestyle brand and lingerie design is exclusive and hence expensive, but your search for the best comes to an end in this shop here. They plan to open 15 exclusive shops and 10 shop-in-shop [inside malls or Shopper’s Stop or other Lifestyle Retailer] by the end of this fiscal.