Casio primarily operates in thre verticals – Calculators, Watches and Musical Instruments [synthesizers] and enjoys a high brand recall amongst Indian consumers. With its blue print ready for expansion Mr. Seth, Head Casio India said,
Our biggest challenge is to make products relevant for the Indian market. We are setting up music clubs in schools to promote instrumental music. We will also scale the Technical Support call center.
The company’s sales in India is expected to touch INR 150 cr [ Guess, the non-invoiced sales in markets like Pallika Bazaar is also significant as it reaches Tier-II / Tier-II cities as well]
The company has presence in India for over a decade now and it doesn’t have any manufacturing facility yet here as it requires more volume to sustain.