India Celebrities from Bollywood to Sports arena are being contacted by Reliance Industries to help them relaunch their oldest brand – Vimal. It is reliably learnt that an advertising campaign like “Mile Sur Mera Tumhara” will be launched starring A.R.Rahaman, Aamir Khan, Grandmaster Vishwanthan Anand etc
We have already told that the nationwide relaunch will happen on the eve of festival season in India. The existing 20 odd exclusive Vimal retail outlets are undergoing massive rennovation. More Vimal outlets will be opened within Reliance Mart [Hypermarket Chain].
Reliance did face a major setback during this entire exercise with the departure of Sr Executive, Mr. Srinivasan who was overlooking the Lifestyle business. Insiders inform that Mr. Srinivasan was instrumental in negotiating with 100s of business associates nationally and globally for the lifestyle division. We hope Mukesh Ambani will be able to pull the strings together and go for the Mega relaunch of Vimal.
Related Reading:
Vimal’s Italian Designs for the Premium Consumer