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Food Bazaar’s Tasty Treat + Godrej EON Brands

June 21, 2007


Pantaloon Retail India owned Food Bazaar which took off FritoLay snack items off the shelf because of problems with Pepsico has seen a blessing in disguise for Pantaloon. Food Bazaar introduced its own brand of snacks “Today Tasty Treat” to substitute for FritoLay. The result, Today Tasty Treat is loved by Food Bazaar and Big Bazaar consumers and it has market share of 16% leaving ITCs Bingo brand behind in the race.

Godrej Appliances which introduced EON range of White Goods Home Appliances to be sold through its sister company Godrej Lifespace is planning to add another product – Dish Washers. The company after tasting the success in EON premium brand of Air Conditioners, Microwaves Refrigerators and Washing Machines has begun a market research to introduce Dish Washers. Godrej Appliances has said it will grow 30% YoY for the next 3 years.

So Home Grown brands are going to give a tough fight for MNCs ? Hope so 🙂

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