Pantaloon – Future Brands to Market with Other Supermarkets

Big Bazaar, BangaloreA quarter ago, our analyst had reported about Pantaloon / Future Brands’ and Reliance Retails ambitions to market their own private labels with other supermarket and hypermarket retailers.

Future Brands has informed that they will launch 2 of their most successful private labels – Tasty Treats and Fresh’n’Pure. Tasty Treats is a quick snack like Fritolay and Fresh’n’Pure is a dairy brand and are two of the best performing brands in Big Bazaar and Food Bazaar.

Mr. Desai, CEO of Future Brands said,

We are currently working on several brands. However, within the foods segment we are almost set to launch our snacks brand Tasty Treat. We are also working on launching our staples and dairy brand, Fresh’n’Pure. These brands will be launched to other retailers by mid 2008.

Pantaloon’s Future Brands tasted the success of these brands through its own retail formats and now want to stock them in other supermarkets and chains. The company has earmarked big budget to revamping and launching private labels. So from the Street’s point of view, will big retailers now spin-off an FMCG subsidiary ๐Ÿ˜‰