Reliance Retail had spun off Reliance Brand to encourage Global Tie-ups in Fashion and Lifestyle space. The company has announced an equal JV with Italian luxury and leisure sportswear major Paul & Shark.
Mr. Andrea Dini, CEO of Paul & shark, said
While over the next years the Indian market will surely become one of the large new luxury markets of the world the feature that makes India most appealing for the Paul & shark brand is its “Youthfulness“.
Mr. Darshan Mehta of Reliance Brands had lots of praise for Paul & shark and quoted that the brand is contemporary in fashion and yet does not lose its focus on comfort and elegance.
Reliance Paul & Shark Fashions is looking to open 15 mono brand stores in India over the next 5 years with the first store launching in Delhi NCR or Mumbai.