Little known company Liverpool Retail India Ltd of Ahmedabad has entered Limca book of records by opening 151 exclusive retail outlets simultaneously across 15 Indian states.
Liverpool retails garments and fashion accessories catering to the lower middle class. They are offering a flat discount of 50% on its products till the next announcement. The normal price range of merchandise in Liverpool outlets is between Rs 399 and Rs 1,999.
Liverpool is promoted by Mr. Vijay Singh Rathore. The promoters have unveiled another retail brand Barcelona. Being an avid football fan, all of their brands will have some connection with football / cities hosting big league matches.
Representatives from Limca book of records were present at the occasion and said that Liverpool’s opening of 151 stores has been included in the book. Is it a World Record too ?