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Junior – KidsWear Brand + Expansion Plans by Raymonds

September 16, 2008


Junior Kids Wear India from Raymonds ColorPlusRaymond India has launched another kids wear brand – Junior to entice the smart Indian kids. This is in addition to already existing brand Zapp in the kids segment which is growing at a rate of 17%.

Zapp will remain as exclusive kids shop while Junior is intended as a complete family experience in the premium category.

Junior is already available in 7 stores and will be made available in 25 stores within the next 3 months.

Expansion Plans:
ColorPlus has 53 exclusive outlets and 20 shop-in-shops. It will add 20 more outlets by the end of this financial year. The company is giving a big thrust to ColorPlus Woman and will add mostly western wear to its merchandise.

Mr. Ashish Amin of Raymond Ltd said,

We will not get into Eastern wear, but offer a range of Western wear that a woman can wear at work in the morning and go for a sit down fancy dinner in the evening if she wishes.

Well Mr. Amin will definitely see competition coming from the conservative and first lady of Reliance, Ms. Nita Ambani offering truly Indian wear in the Womans segment very soon.

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