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Koutons enhancing Product portfolio

July 9, 2009


Koutons Retail introduced accessories and shoes in its stores during FY09. Accessories are available in all stores while shoes are available in approximately 200 stores. The share of Les Femme (i.e. ladies wear) and Kids Junior (i.e. kids wear) increased during the year to 12% collectively against 2% share in FY08. These products yield better margins than menswear and would cushion the profitability during difficult periods.

To capitalize on the brand popularity, the company is now focusing on family stores. These stores are bigger in size with an approximate size of 2500-3000 sq ft per store. All the brands, namely, Koutons, Charlie Outlaw, Les Femme and Kids Junior are available in these family stores. At the end of FY09, the company operates 182 family stores.

Our Analyst has compiled the Revenue Breakup Chart of Various Brands of Koutons Retail for FY 2009.
Koutons Retail - Brands Revenue Breakup

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