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Now Metro jumps into Private Label

October 24, 2007


India’s first and leading wholesaler Metro Cash & Carry has announced to step up its private labels in India. The company has zeroed in on four categories, local Kiranas [your neighborhood retailer in India], mom-and-pop-stores, restaurants and hotels for enhancing its private labels business.

Currently Metro has two brands – ARO targeted at kiranas and mom-and-pop stores. HoReCa targeted at restaurants and hoteliers. Metro is planning to trap the lucrative Dairy business including liquid milk segment. [Heritage Foods Fresh @ stores has also launched dairy private labels in dairy segment]

Mr. Martin Dlouhy, MD of Metro India said,

The share of purchase by hotels in India is very low compared to our distribution centres globally. However, there are 12 million mom-and-pop stores in India providing a good customer base for our private labels.

Metro will also launch private labels in Sportswear – Active brand, Apparels – Authentic brand, Lamertazzi – Leather products.

Metro started its operations in the Retail Capital of India-Bangalore followed by store launch at Kukatpalli, Hyderabad. Kolkatta will get its first metro store at East Jadavpur and the Mumbai store is coming at LBS Road, Bhandup.

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