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Reliance Private Label for Kirana Stores

January 12, 2009


You are Reading this First HereWith an aim to expose its retail products in innumerable kirana stores, Mukesh Ambani promoted, Reliance Retail, is planning ways to sell its private labels in food and groceries to kirana stores and small retailers in the country. A separate entity, Reliance Foods, is likely to carry out the private label business.

The company after launching private labels in food and groceries, is also expected to come up with soaps, detergents, cosmetics and non-FMCG products under its private labels segment with a new brand name. The company’s flagship chain Reliance Fresh sells staples and food items under Reliance Select and Reliance Value brands, dairy products under “Dairy Pure” brand.

Reliance Retail operates around 850 stores, which include stores for food and grocery, consumer durables, beauty and wellness, jewellery, footwear, among others.

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