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Pantaloon Strengthens Mobile Retailing Backend

July 22, 2007


Pantaloon Retail India Ltd, has entered into a 50:50 JV with Axiom Telecom of UAE to strengthen its supply chain and back end. Axiom Telecom is a mobile retailer and after-sales support specialist for mobile phones, accessories, wireless gadgets, memory and storage devices.

Pantaloon Retail India Ltd, entered the Mobile Retailing Market in late 2006. This new entity Pantaloon-Axiom will focus on backend sourcing infrastructure to enable it to expand and scale up.

Mr. Kishore Biyani Said,

The current explosion of the telecom retail market that we are seeing is breaking new barriers everyday. This new Joint Venture will help retail and service the Indian telecom market.

ConvergeM and MBazaar are the mobile retailing brands of Pantaloon and are mostly located in Central Mall and other Malls.

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