Fresh Choice Bakery Plans South India Foray

Fresh Choice Bakery, suppliers to Reliance Retail in Vijayawada, Guntu and Vizag have chalked out an ambitious South India Expansion Plan.

First Choice Bakery currently has 14 outlets in the state of Andhra Pradesh apart from being tier-i supplier to Reliance. It now plans to expand its presence in the Retail City of India – Bangalore and other parts of Karnataka and Tamilnadu by establishing 40 bakeries by the end of FY2007.

First Choice Bakery is promoted by Sai Aditya Foods and Retail Pvt Ltd. Mr. K V Raju Director of Sai Aditya said,

We want to supply our products to the popular retail chains and also expand our own outlets. For us every shop is vaible. Our business model is to setup manufacturing units so as to service outlets located in a 50 km radius. Our target is to build a PAN-South India brand.

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