Subhiksha Mobile – Chain of Stores

Subhiksha Retail – India’s Largest Chain of neighborhood Supermarkets [760 stores and counting] just a while ago announced the success of Subhiksha Mobile – a retail chain dealing in Mobile Phones and Accessories.

Just last week we reported about Pantaloon consolidating its Mobile Retailing business by tying up with Axiom from UAE.

Subhiksha Mobile has its presence in Chennai, New Delhi/NCR, Punjab, Gujarat and Mumbai with around 125 stores. Subhiksha Mobile sold 60,000 phones in June, i.e roughly 16 phones a day / store which is considered below average when compared to what Nokia Priority Dealers Sell [18-20 Phones a day]

Mr. R Subramanian, CEO of Subhiksha Mobile said,

There had been no organised retail chain in the mobile business. Its a low margin business and we noticed synergy with the rest of our business which is mostly in branded goods and consumers have full knowledge of the products.

The Mobile Phone handset market in India is Rs 20,000 crore of $5 Billion for 2007.