Primus to Revamp Weekender Brand

Primus Retail, Bangalore based retailer of lifestyle products is all set to revamp the Weekender chain of apparel stores. Currently their are 50 weekender stores and Primus plans to add another 50 by end of 2008. Primus acquired Weekender from Gokaldas Exports. Weekender has licenses from Disney and Warner Brothers.

Mr. Balaji Bhat, CEO of Primus Retail, said,

Weekender is strong in kids wear, which was missing in our product portfolio. Kidswear is Rs 10,000 crore market [+ Rs 5,000 crore of other accessories and shoes] in the country. Organized retail is mere Rs 200 crore and there are only limited players in the same. Weekender brand is currently worth Rs 45 crore and we intend to grow the brand 40-50% YoY.

Primus Retail is the master franchisee for Levi’s, Dockers, Signature, MTV Gear and Adidas. Primus runs 100 factory outlets and 50 exclusive brand outlets across 60 cities in the country. It also has 70 shop-in-shops across department stores such as Shoppers’ Stop, Central and Brand Factory.