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Women + Kids Rule Retail Indian Market

July 10, 2007


Guess who are the big spenders in the Retail Boom ? Its your wife/gal friend and your kids. The trend is in accordance with Western markets and has to catch up on this front.

According to United Colors of Benetton, the company garners 31% from Womens wear and 28% from Kids wear. The womens apparel market in India is currently estimated at Rs 30,000 crore [$7.5 billion] and that of children is Rs 15,000 crore [$3.75 billion] Another Rs 5,000 crore is spent by the women on cosmetics.

Levis India is planning an exclusive Women and Kids showrooms across the country starting from Bangalore. Levis is also planning to enhance its product portfolio for women by including accessories and footwear to attract more women customers.

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