Top

Raga Exclusive Womens Watch from Titan

August 8, 2007


Tata Group managed Titan Industries after tasting the success of Fastrack brand for the Indian men just a while ago announced the re-launch[It was first launched in June-2006] of “Raga” – Exclusive brand of Womens Watch to be distributed through Titan Retail Outlets.

Raga is positioned as a sensual and feminine brand closely linked with jewelery. Two sub-brands of Raga are,

  • Raga Desire – Inspired by nature
  • Raga Shimmer – Stone studed watches

The overall watch portfolio for Titan has been growing at 20%, Raga is growing at 40%. In India, 40% of the watch market belongs to Women. Raga is a brand that addresses women in the upper middle class segment. Watches range from Rs 2,000 to Rs 4,000 and the size of the segment is 10 million women.

Comments

Comments are closed.


Bottom