In March-2007, we had reported that Bangalore based, Rajesh Exports would launch Designer jewelery in the Indian market. The company has completed the design and manufacture of nine brands of diamond studded jewellery. The company will be launching all these nine brands in the third week of December. These nine brands of diamond jewellery have been designed by internationally acclaimed designers and the in-house R&D team of the company. It has taken more than two and half years of in-depth research of the taste and requirements of the cross section of people to visualize, design, prototype and manufacture these brands.
The diamond jewellery has been manufactured in 18 kts gold and a minimum quality of VVS1 GH colour diamonds have been used in the entire collection. The company will be launching these brands in India exclusively through its retail jewellery stores of laabh jewellers and shubh jewellers. The company will also be exporting these brands to various countries and distributing them directly to the International retail market through known and established diamond jewellery chain stores.
Based on designs and the quality of the product coupled with transparent pricing policy the company is confident that these nine brands of diamond jewellery would bring in a revolution and a complete change in the diamond jewellery buying pattern of the Indian consumers.
The company is currently the largest manufacturer of gold jewellery in the world with a live collection of more than 29000 designs of gold jewellery being distributed to the International and domestic jewellery markets. The launch of diamond jewellery brands will complement the gold jewellery of the company and will have a significant impact on the profitability of the company in the ensuing quarters.
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