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Reliance Mart – Private Labels

September 4, 2007


Reliance Mart is increasingly banking to drive sales on Private and Value Labels. Mr. K Radhakrishnan CEO of Reliance Hypermarkets said,

The Ahmedabad store spread over 165,000 sft would be a good test market for mass brands offering a value proposition. Now all the templates for expansion will flow from this store. There will be 30 marts by the end of FY2008.

Reliance Mart @ Ahmedabad stores a very high proportion of private labels in select categories such as Apparel, Groceries, Staples [Atta, sugar, tea, etc] footwear and watches. 50% of the Appareal stock is from Private Label, 15% in watches and 90% in footwear. Prices are extremely competitive with shirts and jeans being offered for Rs 199 and t-shirts for Rs 99. Wrinkle free trousers cost Rs 599 at this store. The Ahmadabad store employs 550 people and has an average billing of at least 7,000 bills a day.

The next Reliance Hypermarket will come at Jamnagar, followed by marts in Delhi / NCR, Hyderabad, Vijaywada, Pune and Ludhiana. It is reliably learnt that the company has paid Rs 100 crore for the Ahmedabad property i.e Rs 6000 / sft. Reliance is inviting vendors and suppliers all over India. Kindly register here.

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