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Tag Heuer Promotion – Priyanka Chopra

October 8, 2008


LVMH Watches owned luxury watch brand – Tag Heuer has unveiled a plan to build the brand in India by an advertising campaign. Bollywood actress, Priyanka Chopra is the lead brand ambassador for Tag Heuer.

Mr. Phillipe, President of LVMH said,

More than 50% of our marketing spend would go towards advertising. Our strategy is not to open too many stores, but the best possible stores. We will open stores depending on the right opportunity. Right now, retail infrastructure is scare here.

Tag Heuer launched its boutique in India’s prestigious and only luxury retail destination, the UB City Mall – The Collection, Bangalore. According to LVMH, India will be one of the biggest market for Luxury products in the world.

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