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Trutek – Nitara Home ventures into WhiteGoods Market

March 31, 2009


Trutek, owners of Nitara Furniture Brand is all set to plunge into testing the White Goods Retail Market under the brand name Nitara Home. The company has taken a strategic decision to start from the bottom up – Tier-III cities first 🙂 The first 3 stores will go live for business in Sivakasi [The city of Crackers], Tuticorn and Tirunelveli. Eash of the store will be of atleast 5,000 sft in size.

Mr. Arumugam, Director of the Rs 100 cr company said,

We are anyway going to display a table or kitchen cabinet there. Why not put an LCD TV or a Mixie on top of it.

Nitara also plans to setup one Mega Store in Chenai with atleast 10,000 sft in size.The company plans to expand using the franchisee route and intends a separate distribution channel.

Nitara Furnitures will very soon add MyDsign – whereby consumers can design his furniture with a range of ready to assemble modules made available to suit his requirements.

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