Vision Express in India with Reliance ?

Earlier this year we had covered on Titan’s foray into the prescription eye wear market with the launch of Titan Eye + outlets. Our insiders have tipped us that European optical and eye care retailer VisionExpress is in talks with Reliance Retail for an exclusive distribution agreement. Vision Express is popular for its 60 minutes optical labs. Globally Vision Express operates through a mix of company owned, franchisee owned and joint ventures.

The European retailer has pioneered the concept of custom made spectacle within 60 minutes. Tie-up with Reliance means the company can gain access to Reliance’s established retail network across India and for Reliance this will help them get quality products and technology from Vision Express, a win-win situation for both.

The prescription eyewear market in India is expected to be Rs 1,800 crore [$450 mn]. Major multinational giants like Bausch & Lomb, Carle Zeis and Johnson and Johnson are in the business.