Titan Eye Plus – Premiun Segment Foray

Last April we had broken the story about Titan’s foray into Eye Wear retail business with Titan Eye Plus stores. Buoyed by the initial success of its pilot project, Titan is thinking big on establishing presence in this sector.
Titan Industries Retail which caters to most segments of Indians – Luxury to Middle Class to Aam Admi, is now planning to serve the premium customers of Titan Eye + stores with Luxury brands. Mr. Ravikant COO of Eyewear retail business said,

We are in talks with an Italian brand for introducing a premium range in India. The range will be in Rs 5,000 plus bracket and we hope to attract consumer traffic in this segment as well. Titan will sell Frames, Lenses, Contact Lenses and Sunglasses.

Currently you are aware of the Fastrack brand of Sunglasses from Titan. Titan Eye + has tied up with Shankar Netralya to impart training for their staff in eye check-ups and design consultancy.

You may recall Dash brand of watches for children from Titan. The same is being introduced as an eyewear brand – Titan Dash where frames will be prices starting from Rs 999.

The cost of setting up a Titan Eye + Store will be around Rs 3,000 / sft and each store is expected to be in the range of 1,250 to 1,500 sft.

Related Reading:
Vision Express – Eye care + Eye wear retail by Reliance