In continuing our coverage on Retail India survey and rankings, here is what majority of the Indians think about Organized Retailing and why they prefer it.
- One Stop Shopping – 31%
- Better Quality – 22%
- Fresh Items -12%
- More Variety – 6%
- Reliable Brands – 6%
- Less time consuming while shopping – 6%
- Reasonable Rates – 5%
- Better prices – 4%
- Attractive Discount 4%
Aggregating the results for analysis, data suggests that many Indians prefer organized retailing for obvious choice – shopping under one roof – 37%, Quality & Freshness 34% while only 13% are bothered about the prices. Here is a word of caution for retailers / prospective retailers, don’t take the Indian consumer for a ride by dumping cheap quality Chinese goods, he is looking for good quality products now 🙂
In the same survey, 71% of respondents prefer large format stores while only 24% preferred other formats and 5% had no opinion.