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Why Indians Prefer Organized Retail ?

December 19, 2007


You are Reading this First HereIn continuing our coverage on Retail India survey and rankings, here is what majority of the Indians think about Organized Retailing and why they prefer it.

  • One Stop Shopping – 31%
  • Better Quality – 22%
  • Fresh Items -12%
  • More Variety – 6%
  • Reliable Brands – 6%
  • Less time consuming while shopping – 6%
  • Reasonable Rates – 5%
  • Better prices – 4%
  • Attractive Discount 4%

Aggregating the results for analysis, data suggests that many Indians prefer organized retailing for obvious choice – shopping under one roof – 37%, Quality & Freshness 34% while only 13% are bothered about the prices. Here is a word of caution for retailers / prospective retailers, don’t take the Indian consumer for a ride by dumping cheap quality Chinese goods, he is looking for good quality products now 🙂

In the same survey, 71% of respondents prefer large format stores while only 24% preferred other formats and 5% had no opinion.

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