It looks like Reliance has changed its Retail strategy [or probably forced to change due to lack of business experience ?] instead of going solo, the company is now forging partnerships mostly with European majors – Marks & Spencer, Hamlery’s Noah’s Ark for Toys, La Perla for Lingerie etc. Its now turn for Reliance Fresh, the food and grocery arm of Reliance Retail to pick a partner – Wincanton to help the company run backend and manage its supply chain.
Reliance Fresh has 600+ stores and getting the right merchandise to each of these stores in time is the biggest problem faced by the company and Wincanton has been roped in to deal with this problem. It may take over the entire supply chain and backend [warehouses, goods and transport etc].
Earlier this week we reported that Tesco will run Tata group’s Trent Supply Chain. However, it is worth noting that Wincanton is powering Tesco as well 🙂 Will this move by Reliance a trend setter for every other retail aspirant in India ?