Titan Industries promotes watches in India to every segment from the Super Rich Limited Edition brands [Nebula Zeus] to Aam AAdmi brands [Sonata, Sonata SF]. Titan is expected to face fierce competition with the influx of poor quality Chinese watches in the entry level segment. To fend off this competition, Titan has launched Sonata Super Fiber with price starting as low as Rs 275 – Rs 550 targeted at the youth between 16-20.
Titan will make the Sonata SF brand available at 12,000 outlets across India and hopes to sell a whopping 4 million pieces within a year. Titan is sourcing the watches from vendors in Taiwan and Hong Kong. Mr. Bhaskar Bhat, MD of Titan said,
We didn’t have a watch at this price point. We are still at th high end of the mass market and the highest priced mass market brand.
Titan also wants to pamper the super smart Indian kids with watches matching their attitude and style. Titan plans to spend a decent amount on promoting watches in thsi segment from current year. Ms Suparna Mitra, Marketing Chief, said,
We do know that that the opportunity, especially in the context of growing purchasing power of kids segment is huge.
Titan also sells global brands such as Hugo Boss, Tommy Hilfiger etc to complement their offerings across segments helping it become complete retailer of watches.