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Yashika TV – Spencer’s Private Label

April 27, 2008


You are Reading this First HereRPG group promoted Spencers Retail is setting its foot into the virgin territory of building private labels in the Consumer Electronics [CE] vertical. Spencers has announced that it will very soon launch CRT TVs under the brand name Yashika. This is the second private label in the CE segment with Gerat being the first. It is already test marketing the Yashika TV in some markets.

Mr. Atanu Batabyal, VP Spencers Retail said,

This is only an extension of our present product portfolio of consumer electronics and kitchen appliances. Though we are food first retailer and have established Spencer’s branded food and homecare products, we also want to have our own brand of consumer electronics and kitchen appliances.

The products are manufactured according to Spencer’s specification in China and marketed in India. However, we see a problem with Chinese goods in India with the lack of will by Indian government to implement stringent quality control checks and consumers always being at the receiving end after being deceived by retailers.

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