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Spencers Livin Smart Furniture Private Label

November 7, 2008


You are Reading this First HereSpencers Retail has joined the retail wars in the Home Furnishing segment and has introduced a private label brand Livin Smart.

Mr. Samar Singh, VP Marketing of Spencers Retail said,

We are focused on our expansion plans by foraying into various sub-verticals. Livin Smart, the new furniture line is a business with high growth prospects, therefore it is important for us to have a presence in it.

Livin Smart is generating business of Rs 5 mn a month. It has around 500 SKUs and is sold through Spencer Hypermarket store which has a large part of it dedicated to this segment. Most of Livin Smart merchandise is sourced from China, Malaysia and Taiwan.

In a related development, Spencers is expected to achieve a sales of Rs 1,250 crore for FY09, a fourth of Pantaloon Retail India Ltd – India’s largest organized retailer.

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